Coming Soon – Dine & Shine “How to Respond to an RFQ/RFP”
Stay tuned for date and location of SMPS Chicago’s next webinar on “How to Respond to an RFQ/RFP” brought to you by SMPS National.
http://eo2.commpartners.com/users/smps/session.php?id=12781
When it comes to responding to proposals, there are a lot of pieces to the puzzle— and, if you choose the wrong ones, you could lessen your chances of winning the business.
It’s time to take a closer look at what you put into your firm’s proposals and how you respond. Discover how to create a “win theme” and why it’s important to use that theme throughout your proposals’ content and layout. Figure out what information the client really wants to see by taking a look at typical solicitation language. Plus, learn how building a strong relationship with the client can help tilt the playing field in your favor.
Learning Objectives
During this Webinar, you will learn how to:
- Discover why the client relationship helps determine what the selection committee is really looking for.
- Be aware of “the fool with the checklist” and understand how reorganizing the submittal, no matter how more logical you think your structure is, might not be a great idea.
- Write a benefits-based proposal to ensure members of the selection committee—both technical and non-technical individuals—recognize and understand the benefits your team brings.
- Incorporate your win theme into the page layout as well as the content.
About the Presenter:
Bernie Siben, CPSM, Owner/Principal Consultant, The Siben Consult, LLC
Bernie Siben has three decades of industry experience in strategic consulting and marketing document production for public and private sector pursuits. He has managed and developed strategic plans, SOQs, proposals, and other print/digital materials. SOQs and proposals include transportation; utilities; park/recreation facilities; water quality; asbestos abatement; land planning/development; and environmental permitting/compliance for single projects and ID/IQ contracts. He has written articles for the Marketer, The Zweig Letter, A/E Rainmaker and other industry periodicals.
