January Events Open for Registration
SMPS Chicago January 2017 Program: Positioning Your Firm - Owner's Representatives React
January 11, 2017
This panel will delve into the following:
- Current winning trends in the submittal and interview process
- Insight into how collateral and social media play into decision-making and perception
- How they craft RFQs and RFPs and what they are really looking for in our responses
- Offer the audience the chance to ask their own questions directly
Experienced Members, plan to attend the first Business Executive Exchange of 2017
Soap, Crackers, and Pasta Sauce – Why Would Anyone Care?
January 12, 2017
A brand is more than a marker; it’s a beacon which can draw close customers, business partners, employees, and recruits. Strong brand identities create strong emotional connections with people by unlocking the “human purpose” behind a business’ offerings. Craig Atkinson, Walsh’s VP for Communications and Strategic Services, will present a fast-paced and lively exploration of the ways leading companies tie their brands to emotional responses to develop and strengthen key relationships and drive results.
